5 Reasons Why You Should Ditch Retinol

Using a world-class formula with naturally-derived ingredients, Illuminate BC+ Brightening Serum is designed to reveal skin that looks bright and even with a silky-smooth feel. But don't take our word for it. In a Consumer Perception Survey, 100% of participants said their skin appears more visibly bright, smooth, and radiant, and 84% of participants said their complexion appears more even-toned after using Illuminate.*

Unlike retinol, which is infamous for its potentially harsh side effects like peeling, visible irritation, and even cracked skin, Illuminate BC+ Brightening Serum is ultra-potent but gentle enough to use morning and night. Plus, it easily layers with other skincare products so it can be used as part of a comprehensive routine for your dewy, revitalized complexion.

As we age, the needs of our skin change. Over time, our skin tends to produce less hyaluronic acid, which can contribute to visible signs of premature aging and loss of firmness. Illuminate BC+ Brightening Serum is designed with mature skin in mind. Multi-weight hyaluronic acid is known to visibly plump skin for a smooth, firm look. Vitamin C is known for its ability to minimize the look of dark spots. And Bakuchiol, the magical retinol-alternative, has been studied for its ability to reduce the look of wrinkles. While this super serum is designed for mature skin, it's also suitable for nearly all skin tones, and skin types.

You don't need retinol to minimize the look of wrinkles. Our popular topselling Illuminate BC+ Brightening Serum works hard overnight and throughout the day so you can focus on other things. Infused with powerhouse ingredients Vitamin C and Bakuchiol, along with other ultra-effective botanicals, that have been studied for their ability to reduce the appearance of wrinkles and lines, diminish the look of dark spots, and reveal visibly even tone. Illuminate will unleash your healthiest-looking glow.

Here at Naked & Thriving, nature is our love language. In addition to banning over 2,700+ potentially harmful ingredients from our formulas—like BPAs, parabens, phthalates, and other nasty synthetics—we make skincare that is plant-derived and cruelty-free. We never test on animals and we are Leaping Bunny certified. To ensure our commitment to the environment, we work with partners around the world to plant one tree for every bottle sold.