Greg debuted Naked & Thriving in 2016 with the belief that skincare should come without compromises and that clean, plant-based formulas can be as effective as traditional products. Shortly after, his sister and father joined this mission.
N&T originated with two events.
First, Greg had left his job at a Big Beauty company. He was concerned about the synthetic chemicals and plastics used in skincare products and began working on plant-based formulas in his tiny New York apartment.
Soon after, Greg's sister learned that she had fertility issues due to a hormonal disorder, potentially caused by chemicals in the environment like BPA, phthalates, and parabens, including in her skincare.
We believe that clinically-backed, plant-based skincare
is the best way to feel and look great.
We believe in clean ingredients.
Here's what we mean by clean.
✔️ We formulate without synthetic ingredients
✔️ Our ingredients are naturally-derived
✔️ We ban 2,700+ potentially harmful ingredients
✔️ We use organic ingredients
✔️ We work hard to be planet-friendly
✔️ We use ultra-effective botanicals
Heading into the future.
This story is at the center of everything we make, and our mission remains unchanged: we make clean skincare that works for everyone who wants a healthy-looking glow. We have several new innovations in development, and we cannot wait to share what’s next!
Naked Ingredients. Thriving Skin.
As with all products consult your healthcare provider before using, including during and after pregnancy. This information and our products are not intended to diagnose, treat, or prevent any disease and medical advice for skin or otherwise must come from a healthcare provider.