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Naked Ingredients. Thriving Skin.
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COMING SOON 💥

NEW Clear Blemish & Pore Correcting Gel

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IT'S ALMOST HERE! MARCH 30 💥

New Clear Blemish & Pore Correcting Gel

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Naturally-derived skincare with clinical results.

EXPLORE BESTSELLERS
The Refresh Routine: Refresh, Renew, Rejuvenate
The Refresh Routine
Refresh, Renew, Rejuvenate
$146.00 ($189.00 value)
( / )
On sale
The Discovery Set: Limited Edition Gift Set
The Discovery Set
Limited Edition Gift Set
$136.00 ($212.00 value)
( / )
On sale
Advanced Moisturizer Duo: For a visibly plump glow
Advanced Moisturizer Duo
For a visibly plump glow
$126.00 ($133.00 value)
( / )
On sale
Radiant Eye Set: Limited Edition Gift Set
Radiant Eye Set
Limited Edition Gift Set
$127.00
( / )

OUR BESTSELLING SERUM

Elevate Your Pro-Aging Skincare Ritual

Discover the serum with over 2,000+ 5-star reviews and more than 100,000 happy repeat customers.

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What Everyone Is Loving Right Now

Wrinkle-Fighting Ritual
Wrinkle-Fighting Ritual
$288.00 ($327.00 value)
( / )
On sale
Restorative Night Routine: Limited Edition Gift Set
Restorative Night Routine
Limited Edition Gift Set
$178.00 ($212.00 value)
( / )
On sale
Daily Essentials Duo: Limited Edition Gift Set
Daily Essentials Duo
Limited Edition Gift Set
$108.00 ($122.00 value)
( / )
On sale
Bestsellers Anti-Aging Duo: Renew, Prevent
Bestsellers Anti-Aging Duo
Renew, Prevent
$128.00 ($138.00 value)
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RENEW RESURFACING NIGHT SERUM

100%

showed an increase in hydration*
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*In a 4-week independent clinical study of 33 participants. Results may vary.

REVIVE FIRMING EYE CREAM

97%

showed increased elasticity of the eye area*
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*Immediate results from a 4-week independent clinical study of 34 Revive Firming Eye Cream users applying twice per day. Results may vary.

PREVENT ANTI-AGING FACE OIL

88%

showed immediate increase in skin moisture*
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*Immediate results from a 4-week independent clinical study of 33 Prevent users.

RESTORE ULTRA-RICH NIGHT CREAM

97%

showed a decrease in the appearance of wrinkles*
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*Results at 4-weeks from an independent clinical study of 33 Restore users. Results may vary.

The HydraTint Collection

Looks like makeup, acts like skincare. Buildable, on-the-go color and gloss.
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No Clean-Washing. No Green-Washing.
Just Real Standards.

HOW WE SELECT INGREDIENTS

We prioritize nature's best ingredients, continually refining our formulas and reexamining sourcing for effectiveness and sustainability.

USING THE INTERNATIONAL STANDARD

The term "natural" isn't universally defined, so we follow ISO 16128-1, ensuring our ingredients are natural or naturally derived, not synthetic.

NATURAL INGREDIENTS ARE...

...cosmetic ingredients. Natural ingredients come from nature. Derived natural are 50%+ natural by weight, while non-natural are 50%+ fossil-based.

THIS IS JUST THE BEGINNING

While meeting the standard, we aim higher by prioritizing upcycled, locally sourced and organic. Our ethos: we care for the planet and its people.

OUR STORY

Family-Owned.
& Science-Backed.

Greg founded Naked & Thriving in 2016 with the belief that clean, plant-based skincare is the only way to help you look and feel your best at every age. Shortly after, his family joined this mission.

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Made Without Synthetics • Certified Cruelty-Free • Dermatologist Endorsed • One Bottle, One Tree • Certified Vegan • Made in the USA with Local and Global Ingredients • Earth Conscious • Made Without Synthetics • Certified Cruelty-Free • Dermatologist Endorsed • One Bottle, One Tree • Certified Vegan • Made in the USA with Local and Global Ingredients • Earth Conscious •